You are assigned a personal strategist who works with you to outline your media goals


Our team of journalists draft your Press Release, Guest Article, or Unique Story to your approval

Contacting the media

Once a draft is finalized, we gather the most relevant media contacts, and send a personalized pitch to each journalist

Basic allows for 1 campaign cycle at a time, which lasts 4-6 weeks. We aim for 1 month cycles, however in our experience clients at times want more days to review editorial or time in general.

Week 1

We setup a call with your strategist to begin planning your PR campaign, and we immediately set to work on a first draft.


Week 2

Our writers finalize your Press Release or Guest Article and we deliver a list of the most relevant media contacts for outreach.


Week 3 & 4

Outreach Begins! In the first 1.5 weeks we pitch the story as an Exclusive to 1 publication per day for 1.5 weeks followed by 1.5 weeks of nonexclusive outreach to 5 industry-specific publications per day with the option to revamp the pitch and contacts midway.


Week 5 & 6

In the last week of outreach we setup a new strategy call to repeat the cycle. Not all campaigns run exactly 4 weeks, so we are flexible on timing.