OUR PROCESS

Strategy

You are assigned a personal strategist who works with you to outline your media goals

Editorial

Our team of journalists draft your Press Release to your approval

Contacting the media

Once a draft is finalized, we gather the most relevant media contacts, and send a personalized pitch to each journalist

Basic allows for 1 campaign cycle at a time, which lasts 4-6 weeks. We aim for 1 month cycles, however in our experience clients at times want more days to review editorial or time in general.

Week 1

We setup a call with your strategist to begin planning your PR campaign, and we immediately set to work on a first draft.

STRATEGY

Week 2

Our writers finalize your Press Release and we deliver a list of the most relevant media contacts for outreach.

EDITORIAL

Week 3 & 4

Outreach Begins! In the first 1.5 weeks we pitch the story as an Exclusive to 1 publication per day for 1.5 weeks followed by 1.5 weeks of nonexclusive outreach to 5 industry-specific publications per day with the option to revamp the pitch and contacts midway.

MEDIA OUTREACH

Week 5 & 6

In the last week of outreach we setup a new strategy call to repeat the cycle. Not all campaigns run exactly 4 weeks, so we are flexible on timing.

REPEAT

BONUSES INCLUDE