How To Create A Marketing Framework
When you begin marketing a company, your first goal should be to create a marketing framework. I will explain how to create a marketing framework in this post. Here are the steps involved:
1. Create A List Of Company Goals: Outline exactly what you would like to accomplish. An example could be: I would like the company to contact 500 influential personal finance blogs.
It is very important that each of these goals be:
a. Actionable: An individual needs to be able to have complete control over the task. An example of an actionable task is: Email ten people. An example of a task that is not actionable is: Bring in 1000 visitors to the website. A person does not have complete control over this, so this should not be included.
b. Measurable: Your goals need to be measurable.
2. Break Down Each Goal: After you have created a list of goals, break down each of the goals into smaller actionable steps. Define what each goal entails.
a. As an example, for your goal of contacting 500 influential personal finance blogs, define the steps involved:
i. Step 1: Gather a list of influential blogs (Search Technorati, Google, etc.)
ii. Step 2: Create an email to be sent to the authors
iii. Step 3: Send the email
3. Prioritize The Goals And Tasks: After you have determined multiple goals and broken each down, prioritize which tasks are most important. Add the critical tasks to a “To Do” list for the upcoming week and/or month. You will now have a list of tasks and exact steps you can focus on.
4. Optional – Delegate Tasks: Now that you have broken down each task, you will have the option to delegate certain tasks. For example, if you feel that an individual on the team is a strong writer, perhaps that person could be in charge of writing the email to the bloggers. Perhaps an intern can be in charge of formatting and spell checking, etc. By delegating work, you can allow yourself time to focus on other parts of your company.
Creating marketing frameworks takes time but the benefits are more than worth the time involved. If you can define what you are looking to accomplish, break the goals into small tasks, and delegate responsibilities, you will provide your company with the direction needed to succeed.