Conversion Optimization is the practice of creating an experience for a visitor with the goal of increasing the percentage of users that convert into customers.
In the early days of World Wide Web the mere presence of a webpage with information about products or content was considered sufficient for the promotion and success of an online business. However, businesses soon realized that bringing customers or content viewers to the website was not enough to assure sales. The exact layout, navigation, and other elements of the website needed to be optimized to increase conversion rates.
At Brownstein & Egusa, we continually invest in research to keep on top of conversion optimization practices.