One of the most important, yet surprisingly overlooked, components of a marketing strategy is the creation of quality content.
When done properly, content can position an author and company as an authority in a space. Being viewed as an authority has many advantages, including the attraction of new opportunities. Potential clients are also partially sold before arriving at the sites of authorities.
The correlation between quality content and search engine marketing is also clear. In our search engine marketing practice, the number of companies we encounter that expect high rankings in search engines for Web pages containing pictures, but no text, continues to surprise us. The more quality content a website has, the higher it will rank in search engines.
At Brownstein & Egusa, we work to ensure that you have the necessary content to compete for authority and competitive search terms. Is your content unique and compelling enough to differentiate itself from the thousands of other pages out there on the topic? Our goal is to make sure it is.